9 Essential Elements For A High Converting Homepage
Your homepage is your first impression.
Make it last with these tips:
1. ATTENTION GRABBING HEADLINE
An attention-grabbing and intriguing headline for high converting homepage design is essential because it will be the first thing visitors see.
- Slack: “Great Teamwork Starts With A Digital HQ”
- Shopify: “The Global Commerce Platform”
2. HIGH QUALITY IMAGES
Your homepage’s images play an important role in promoting your business and providing a pleasant visual experience.
Use visually appealing images, illustrations, or graphics to convey your brand’s core principles.
- Airbnb: Uses amazing Images of its accommodations to evoke a sense of tourism and encourage people to make reservations.
3. EDUCATE USERS OR VISITORS
Educate users who have no idea what your product does or what your brand promotes and offers.
It’s important to emphasize the features that set your product or service apart from those of the competition and other possibilities on the market while marketing it.
- Example: A fitness app could explain how it helps users track their workouts, set goals, and achieve better health.
4. HIGHLIGHT VALUE WITH STARTER PLAN
Make it simple for them to buy consider offering a “Starter
Plan” or bundle that includes your most popular products or services.
Your Starter Plan should offer a clear value proposition to customers, benefits, and how it can save them money or make their lives easier. Make sure pricing is clear and transparent with no hidden fee.
- Example: If you offer a subscription-based service, you could create a Starter Plan that includes a free trial or a lower-priced version of your service that has fewer features than the full-priced version.
5. PRESENT SOCIAL PROOF, CREDIBILITY, AND VALIDATION
Describe your legitimacy and provide social proof, credibility, and/or validation as evidence.
Social Proof: Customer testimonials, case studies, ratings, and reviews are examples of social proof.
Credibility: Factors like professional certificates, awards, or media attention can help develop credibility.
Validation: Validation may take the form of recommendations from authorities in the field or other reliable sources.
6. HIGHLIGHT THE ISSUE AND PROVIDE SOLUTIONS USERS ARE ADDRESSING
A corporation could give detailed examples and information about the issue and how their product or service can solve it in order to understand the problem and providing the solution they are addressing in detail.
Example: If a business is selling cybersecurity software, for instance, it might discuss the problem of data breaches and cyberattacks and demonstrate how its product can defend against these dangers.
They could illustrate how their solutions would have prevented recent, well-known data breaches with examples.
7. KEEP IT USER-CENTRIC
Consider what details a person who is unfamiliar with your brand or product would need to know in order to understand it. Put yourself in their position. To help you with your messaging and design, consider the following views:
- Highlight Unique Features
- Use Statistics or Data To Back Up Your Claims
- Show A Direct Comparison
8. SIMPLE NAVIGATION
Your website’s visitors should be able to swiftly and easily find what they’re looking for.
A user-friendly navigation menu can make it easier for visitors to find what they need and enhance their experience.
Limit the number of categories and subcategories in your navigation menu to keep it simple and user-friendly.
Google: To help users discover what they’re looking for easily, the company maintains a simple and intuitive navigation menu with just a few categories and subcategories.
Amazon: Uses a drop-down menu to make it simple for users to access particular product categories.
9. CLEAR CALL-TO-ACTION
A call-to-action (CTA) is the action you want website visitors to perform, such as submitting a form, buying something, or signing up for your newsletter.
Your CTA should be noticeable, clear, and simple to access.
To make your CTA design stand out and grab attention, use contrasting colors and large buttons.
Hubspot: Encourages people to join up for their marketing and sales software by using a large, unambiguous “Get Free CRM” or “Get Started Free” CTA button on their homepage.
Hootsuite: Invites people to join up for their social media management software by including a big, unambiguous “Start Free Trial” CTA button on their homepage.
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